Local SEO.

Local SEO is one thing that Google has got exactly right. Previously when someone would search for, for example “Restaurant Burwood” it was possible for large strong famous restaurants with no relevancy to the local area to come in on top and crowd the results. Further to this many web searchers would for example just search for “restaurant” and have restaurants from all over australia and the world returned to them.

Google now detects the location of the user and puts a great emphasis on location keywords returning a separate set of results along with map listings. There are many factors that come into this ranking.

A huge factor in local seo ranking is just making sure your Google business listing is up to date, have the proper location codes in your website and that there are other links on the web that list your name and address.
There is of course much more to getting to the top but still every business that has the above 3 aspects sorted will rank on at least the second page of location results.

Our first goal with local SEO is make sure that you are in the first few results for any searches in your local area when people search for anything that your business provides.
To do this we identify what people will search for that you have an answer to. Then instantly we get these answers to the very top of Google, dominating the results.
We create a paid Google advertising campaign getting you to the very top with every combination of keywords that could be used to find your businesses products and services.
We then go to work on increasing the organic non paid Google search results to replace or complement these paid for keywords depending on your goals.

We offer the solution to dominate the search results in your local area instantly and then build up non paid traffic to replace or compliment this depending on your goals.

On day one of the campaign you will be receiving traffic.

Step 1
Identify Business focus.

Identify all aspects of the business that are to be promoted.

List all the products and services the business offers and the problems that the business solves so that we can find what terms a customer may use to seek out the business.

Identify in conjunction with business what customers may use to search for the business.

Step 2
keyword research

Find what keywords to focus on.
Keyword research, multiplication
Identify the number of people looking for the keywords and the best variant or phrase for each keyword.
Do keyword research to find the best possible terms the terms of these products that people are using Google to search for.
Multiply these keywords by adding the location to each and the wider area name.

Step 3
Local Search Google Listing

Create or take control of local SEO Google listings.
We make sure that Google has your local search listings correctly listed with photos the right keywords and the

Step 4
Rank/traffic measurement.

Setup rank tracking and traffic measurement.
Tracking of where the site ranks for keywords and measurement of website visits.
Baseline measurements of ranking.
Enter keywords into our rank tracking system.
Install or optimise Google analytics usage making easy to read dashboards to show exactly what’s going on with no distracting information for end users. Make dashboards with in depth technical information for ourselves.
Get an idea of the current search performance.
Inform customer of rankings and let customer decide what keywords first should have resources put into ranking.

Step 5
Site Audit

Check for errors and optimise website
Find errors holding the site back and perform site wide optimisation.
Analyse site finding any errors and easy wins that can be had.
Search engine friendly layouts.

Step 4,
Site Performance

Site speed and SSL optimisation
Google places a huge emphasis on the speed of your website. We optimise it to be above 80 on the Google page speed measurement service.

Step 5
Content Optimisation

Build content that attracts our keywords
Build new pages with content and re-write or add content to existing pages.
Create new pages that focus on targeted keywords.

Step 6
Google Adwords

Setup paid Google adwords campaign.
Paid Google search for immediate results
Analyse and set up a paid Google adwords campaign that can instantly provide traffic that is interested in the main keywords. This is used to bring instant results then is scaled back when these keywords are ranking better in organic search.

Step 7
Offsite link building.

Build website link authority
Ensure all reputable directories have the business listed along with the correct details.
Identify and obtain relevant external links.

Step 8
Review and Plan

Review results and a plan of ongoing action.
Review results so far and setup an ongoing action plan with customer.