Content really is King for Google at the moment
The first search engines relied almost entirely on algorithms that ranked sites based on the frequency of keywords in the text and the prominence of keywords in the text of the page.
Then Google come along and had a very smart idea that it would use the links to the website to gauge the importance of that website, for example if CNN linked to your website that would mean that it must be a very important site there is no way that it could have very low value information.
Now Google has moved on to a balance between the uniqueness of the content on the website, the links to your site and the study of user behavior on your website.
Google can get a pretty good idea of the importance of your website from those 3 above metrics.
The uniqueness of content is a huge signal to Google but we can’t just have random gibberish Google looks at the grammatical structure of your website text, included images, Headings, punctuation, spelling mistakes. from this they are trying to gauge whether you have just paid a bunch of Indians to type up a bunch of gibberish.
If we look at something like an encyclopedia it would almost certainly be original text content, Would include images and diagrams that are unique and the length of the content would be substantial.
It’s all common sense. If you were asked by somebody to recommend a page where they could learn about automotive repair Then you would most probably pick a website that has a lot of instructional text videos and images. You would probably not pick a website that sells cars or car parts.
So the writing of content just for the sake of writing content is never a good idea.
You only want content that is useful for your visitors.
Lets look at it like we’re looking at a library book. Most web sites out there are like a 4-5 page flyer. If you are competing with these guys and you have an encyclopedia then all the black hat techniques and paid links in the world that they could use will be worthless.
We can make strategies to develop content around your products and services. If someone came into your store to ask advice on your service I’m sure you could talk for hours about this. We use the strategy of voice annotation then the transcription of The Voice then we have professional proofreaders fine tune the content.
